How PostNord Sweden's Native Advertising Campaign Reinforced Their Security Expertise

They Get Caught in the End

Goals and objectives

Like any major logistics company, PostNord Sweden is exposed to crime – both external and internal. And the problem is growing. At the same time, PostNord has an internal security department of very high quality, which they wanted to communicate.

The objective with this long read on Swedish tabloid Expressen.se was to showcase PostNord’s top-class security operations, led by safety manager Alexis Larsson.

By using our native placement on Expressen.se, we could match our message with the target group’s main interest – primarily, crime stories – and offer an exciting look into PostNord’s safety operations.

The results exceeded both set KPIs and our client’s expectations.