How UNICEF, ELLE, and Femina Used Emotional Storytelling to Inspire Holiday Giving

The primary objective of UNICEF’s campaign, in collaboration with ELLE and Femina, was to promote the message “This year we give to the children” and encourage audiences to consider more meaningful Christmas gifts. By leveraging the reach and influence of ELLE and Femina’s platforms—particularly through video content and influencer engagement—the campaign aimed to challenge the culture of excessive holiday consumption and emphasize the importance of supporting children in crisis zones.

The campaign sought to foster a strong emotional connection with the audience, inspiring them to take action by showcasing UNICEF’s work and highlighting the impact of charitable giving. Through compelling storytelling and a clear call to action, the initiative aimed to motivate viewers to contribute to a greater cause during the holiday season.