A unique chance to learn from the biggest names in branded content 

With Annie Granatstein

Publishers and advertisers that maintain or increase emotional marketing see 3x more growth post-volatility compared to those that cut back (Source: Harvard Business Review).

When the economy gets shaky, many brands pull back—playing it safe, trimming the “nice-to-haves,” and defaulting to performance-driven tactics. But history shows that the brands that stick with story—the ones that stay human, emotional, and resonant—come out stronger on the other side. The catch? That kind of resilience doesn’t happen without buy-in from the top.

In this session, former Marriott VP of Global Content Marketing Annie Granatstein gets real about how to make the case for storytelling when it feels hardest, when budgets are tight and the pressure is on to show short-term results. We’ll give brands and their partners the tools, language, and confidence to show why storytelling isn’t a luxury, it’s a growth lever.

This 3,5 hour masterclass introduces a mix of presentation, panel discussion, interviews, roundtable discussions and workshop elements.

Attendees will walk away with a sharp, clear value proposition they can take straight to their clients and the C-suite—one that connects the dots between creative risk and business return.