Issy Chambury

Issy Chambury is the Founder of BE CONTENT, a performance-led influencer marketing and management agency that helps brands approach creator marketing with the same rigour as any other media channel. She leads strategy and delivery for campaigns across a diverse client portfolio, including L’Oréal, Seat Unique, PUMA, Virgin Voyages and Nissin, ensuring that every partnership is grounded in performance and brand impact. Throughout her career at BE CONTENT, Issy has built a reputation for combining creative excellence with commercial accountability in creator-led campaigns. Her leadership in the space has been recognised in the PMW 100 Powerlist and by the Native Advertising Institute, which named her one of the Significant Women in Branded Content 2026. She is deeply committed to proving that standout creator content and measurable business results not only can coexist, but are most powerful when they are designed together.