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Justin Cremer

Blog posts by Justin Cremer

12 ways to make terrible branded content (and how to avoid them)

The difference between data and insights in native advertising

How the world's best native advertiser owns the conversation (and how you can too)

Award-winning native campaign highlights power of local media

Instantly infamous Applebee’s spot shows how traditional ads can backfire

Why greenwashing can damage a publisher’s credibility (and how to avoid it)

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