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Justin Cremer

Blog posts by Justin Cremer

Award-winning native campaign highlights power of local media

Instantly infamous Applebee’s spot shows how traditional ads can backfire

12 ways to make terrible branded content (and how to avoid them)

How the world's best native advertiser owns the conversation (and how you can too)

Why greenwashing can damage a publisher’s credibility (and how to avoid it)

How native advertisers should respond to the end of third-party cookies

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