Native Advertising Institute -

Blog posts by Native Advertising Institute

How the Ford Ranger Was Promoted by Defining Toughness in Native Articles

Ed Sheeran and Sweden's strongest man: How a YouTube series engaged a young audience

Types and Formats of Native Advertising in 2025

Emotional film about an abandoned fish farm in Greece delivers a powerful message

Native Advertising in India: How one company set the benchmark

9 Books Native Advertisers Need to Read - and Why

Shout Out to Brands: Be Brave, Let Go and Trust the Native Ad Studio

How Brands Can Succeed With Content on Social Media

How Brands and Publishers Can Create a Sustainable Native Ecosystem

The Washington Post’s Brand Studio: Story First, Last and Always

The Standard for Native Ads are Almost Higher Than for Journalism

"Agencies are Letting Brands Get Away with Sloppy Briefs and Price Cutting"