Ray Weaver

Copywriter

Ray Weaver is a professional communicator with experience as both a broadcast and print journalist. He was the Public Information Officer for several government jurisdictions in the US, including the Governor of the State of Maryland. He is also an experienced voice-over artist, actor and published author and singer/songwriter.

Blog posts

Article

The ultimate guide to native advertising

At the Native Advertising Institute, our definition of native advertising is paid advertising that matches the look, feel, and function of the medi ...

Ray Weaver

260

Article

Go woke or go broke? Do consumers really want brands to take a stand?

The balancing act between taking a stand on social issues and coming off as phoney puts advertisers in a tricky spot. Advertisers are receiving the ...

Ray Weaver

Article

Native advertising vs branded content: What, if anything, is the difference?

At the Native Advertising Institute, we market our signature event as the world’s biggest meetup for the native advertising and branded content ind ...

Ray Weaver

117

Article

The best native advertising of the 2020s (so far): Inspiration for your next campaign

The world of digital marketing is constantly evolving, and with the rise of ad blockers and banner blindness, traditional forms of advertising are ...

Ray Weaver

108

Article

As ‘spray-and-pray’ ads alienate consumers, native offers a solution

Social media advertising has grown exponentially in recent years, making it easier than ever for businesses of all sizes to reach their target audi ...

Ray Weaver

Article

How to increase engagement through playable content

Martin Bjørn Madsen, the former CEO of Playable, thinks that people – and businesses – should play more.Playable is a B2B software startup that us ...

Ray Weaver