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Ray Weaver

Copywriter

Ray Weaver is a professional communicator with experience as both a broadcast and print journalist. He was the Public Information Officer for several government jurisdictions in the US, including the Governor of the State of Maryland. He is also an experienced voice-over artist, actor and published author and singer/songwriter.

Blog posts by Ray Weaver

What Is Native Advertising? The Ultimate Guide

How to measure brand lift – and why it matters

Native advertising vs branded content: What, if anything, is the difference?

Tracking the rise of native advertising

Are you being heard? How B2B companies can unlock “the power of podcasts”

Go woke or go broke? Do consumers really want brands to take a stand?

The best native advertising of the 2020s (so far): Inspiration for your next campaign

How to increase engagement through playable content

As ‘spray-and-pray’ ads alienate consumers, native offers a solution

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