Product Lead Native, NTM
Robin Nilsson is Product Lead Native at the Swedish publisher NTM. NTM is one of Sweden's largest groups for local media. The core of the business is the editorial work. They deliver local news every day and work for the prosperous local community to create a better place to live and work.
Robin started his career in journalism but took the leap over to the commercial part of content more than 10 years ago. Since then he has been working at Schibsted Brand Studio, Microsoft, the Swedish real estate portal Hemnet and now NTM.