Native Advertising Resources

Insights and inspiration for media and advertising professionals from industry experts at the Native Advertising Institute.

Preview of the E-Book 51 Award-Winning Native Advertising Examples

CASES: 51 Award-Winning Native Advertising Examples

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Native Advertising Trends 2018 - News Media Thumbnail

REPORT: Native Advertising Trends in News Media

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Preview of the report Native Advertising Trends 2018 in the Magazine Industry

REPORT: Native Advertising Trends in the Magazine Industry

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Preview of the e-book 100 significant women in native advertising

E-BOOK: 100 Significant Women in Native Advertising

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Preview of the e-book 27 Essential Learnings from Leading Native Ad Studios

E-BOOK: 27 Essential Learnings from Leading Native Ad Studios

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PublishersBuyersGuide 400x250

E-BOOK: The Publisher's Guide to Native Advertising Tech

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Preview of the Native Advertising Manifesto

E-BOOK: The Native Advertising Manifesto

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Joie1

The Importance of Creating Quick Content to Stand Out as a Brand

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Preview of the ebook How to Succeed with Native Advertising

E-BOOK: How to Succeed with Native Advertising

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Image of David Landes with the title Storytelling Based on Data Will Raise the Bar for Native Advertising

Q&A: David Landes, Content Director, Tale Content Creators

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Image of Mary Gail Pezzimenti with the title Native advertising is not just top-funnel - it's a journey.

PODCAST: Mary Gail Pezzimenti, VP, CBS Interactive

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Image of Rita Petrulak with the title How to Reach Millennials with Native Ads

Q&A: Rita Petrulak, Director, SZ BrandStudio

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Preview of the presentation Content Marketing with Forbes

"Content Marketing with Forbes", Adam Wallitt, VP Sales

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Image of Joanna Carrigan with the title 6 key principles when building branded content revenues

PODCAST: Joanna Carrigan, News UK

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Preview of the presentation Ads - How they should be

"Ads: How They Should Be", Dennie Trost, Facebook

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Image of Adrian Michaels with the title The importance of having newsroom mentality in a branded content world

PODCAST: Adrian Michaels, Director, FirstWord Media

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Image of Josefine Kvarnström with the title How to avoid the same fate as display ads

Q&A: Josefine Kvarnström, Schibsted Brand Studio

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Preview of the presentation Alternative ways to generate revenue for a digital publishing house

"How Digital Publishers Can Generate Revenue", Maria Gelman

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Preview of the Native Advertising Booklet

E-BOOK: The Native Advertising Booklet

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Podcast: Graham McDonnel,    The New York Times

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Podcast: Melanie Deziel, Founder of StoryFuel

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Podcast: Fara Warner, Journalist & Author, The Wall Street Journal 

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Podcast: Juliana Sydow, Director,  Axel Springer Brand Studio

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Podcast: Tim Clark, VP, Head of Native Advertising at SAP

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Podcast: Anna Arvidsson, Head of Bonnier News Brand Studio

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Podcast: Carla Johnson, Keynote Speaker, Author & Storyteller

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Podcast: David Landes, Content Director at Tale 

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Eric1

Native Advertising on Snapchat? Here's how

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Stephanie1

A Successful Native Advertising Campaign Starts at the End

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Irina1

How SAP has Integrated Native Advertising in Their Marketing Mix

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Melanie11

How to Strike the Right Balance Between Church and State

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Maria1

Brands: Be Brave, Let Go & Trust the Native Ad Studio

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Lauren1

T Brand Studio: 12 Tips for Creating Killer Content

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Rickard1

The GDPR Makes Native Advertising Even More Important

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Dale1

The Role of AI in Native Advertising 

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Andre1

Brands Should Add Native Advertising

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Jonna1

Brands and Publishers Need to Take Social Media Seriously!

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Melanie12

Why Brands Should Partner up with Publishers

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Hannah1

How Brands Can Succeed With Content on Social Media

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Ricki1

Geotargeting Is Not Enough When Creating Local Native Advertising

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Jeppe1

When Everybody's Doing Perfect Content, Distribution Is King

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Nina1

Does an AFP Only Platform Have a Future?

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Anda1

Brands Should Demand Ownership of Data

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Kim1

The Perfect Task Force for Native Advertising Consists 

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Clare1

Using Data Is a Good Way to Win Awards

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Pontus1

Create a Sustainable Native Ecosystem

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Melanie13

Thinking Like a Journalist Journalist     

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Camilla1

The Secrets to Creating True Native to Women

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LauraSophie1

Ad Blocking and Native Advertising - Friends or Enemies?

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Erin1

Increasing Brand Trust with Influence 

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Pete1

The Dos and Don'ts of Branded Videos

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2.3N

"Ads Lost in Translation?", Ellen De Visser, AccessEast Translations

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2.2C

"Native Ads for Immersive Environments", Sam Huber, Admix

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3.2

"Facing Up the Future", Joanna Carrigan, The Times

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3.3

"If There is  Conversation There is an Audience"

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4.1

"Collaborating with Former Criminal"

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4.2

"Busting the Native Advertising Myths with Real Facts"

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5.1

"Use with Precaution!", Dr. Laura Sophie Dornheim, eyeo

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5.2

"Cold Traffic to Customers", Mark Simon, Brax

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5.3

"Designing Frameworks for the Future", Michael Villasenor, Hearst

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4.3

"Storytelling on Youtube", Pia Gosh, Youtube

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1.1

"Beyond the Comfort Zone", Chris Hawes, The Economist Group

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3.1

"Increasing Revenue with Video & Data", Jonna Ekman, Storykit

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3.2

"Key Insights from research on Native Advertisisng"

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3.3

"Inside Gen Z: Powerful Insights to Reach the Next Generation"

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4.1

"How to Use Podcast in your Branded content Strategy"

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4.2

"Native Advertising - the Future of Performance Marketing"

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4.3

"How to Measure your brand Lift", Anders Lithner, Brandmetrics

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5.1

"Design your Life - Die like a Hero", Anna  & Nicklas

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5.3

"Ensuring that Influencer Marketing Delivers Value"

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6.1

"Don't tell the Story, Be the Story", Taj Forer, Fabl

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6.3

"It's not just an Idea, It's an Asset", James Hayr, Brand Directors

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25-native-advertising-examples

How to do native advertising: 25 world class examples

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native-advertising-awards-examples-2017

Award Winning Native Advertising Examples 2017

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