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How brands can build loyalty through reciprocity
With Sebastian Fernandez on August 21, 2023
Sebastian Fernandez, head of Brand Stories at Danish newspaper Ekstra Bladet’s native studio, firmly believes in the expression “give and you shall receive”. Here, he explains how the reciprocity principle can build audience loyalty, tells us which types of content provide value to readers and shares the most important metric for measuring success.
With Mikaela Folkestad
With Kristine Kaalund
With Annie Granatstein
