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How brands can build loyalty through reciprocity

With Sebastian Fernandez on August 21, 2023

Sebastian Fernandez, head of Brand Stories at Danish newspaper Ekstra Bladet’s native studio, firmly believes in the expression “give and you shall receive”. Here, he explains how the reciprocity principle can build audience loyalty, tells us which types of content provide value to readers and shares the most important metric for measuring success.

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This content is for members only

Supercharge your native advertising campaign

As a member of the Native Advertising Institute you will have access to the tools you need to win in native advertising.

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