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How to measure the success of a native ad campaign

With Andy Sitta on August 21, 2023

Andy Sitta, the head of Seznam Brand Studio in the Czech Republic, believes evaluating a campaign’s success is still crucial – but only if done correctly. Here are the metrics to use and the ones to avoid.

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This content is for members only

Supercharge your native advertising campaign

As a member of the Native Advertising Institute you will have access to the tools you need to win in native advertising.

Get access now