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Why brand uplift should be a key native advertising metric
With Tom Jenen on August 21, 2023
Tom Jenen, Chief Revenue Officer at Brand Metrics, tells the Native Advertising Institute that to truly determine how a campaign influences consumer perceptions, you need to measure brand uplift, or changes to overall attitudes to your brand.
With Nora Vanderschrick
With Tom Michiels
With Caroline Swärd
With Kristine Kaalund
With Annie Granatstein
