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Why brand uplift should be a key native advertising metric

With Tom Jenen on August 21, 2023

Tom Jenen, Chief Revenue Officer at Brand Metrics, tells the Native Advertising Institute that to truly determine how a campaign influences consumer perceptions, you need to measure brand uplift, or changes to overall attitudes to your brand.

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This content is for members only

Supercharge your native advertising campaign

As a member of the Native Advertising Institute you will have access to the tools you need to win in native advertising.

Get access now