Upcoming webinar

Learn how to measure the success of native advertising

With Andy Sitta, Head of Seznam Brand Studio and Native Advertising Marketer of the Year 2023.

Measuring the success of your campaigns

Measuring campaign results is one of the most challenging parts of our work. The trick is to treat it as a dynamic force.

Creating exceptional content is just the beginning.

Native advertising teams must also substantiate its effectiveness, not just from the audience's perspective but also for brands.

One effective and popular method is through brand lift analysis. However, merely reporting results at the campaign's conclusion misses the essence of measuring success.

So what to do?

The way Seznam Brand Studio gauge s success significantly impacts campaign goal-setting, creative concept development, benchmark establishment, and the ongoing optimization of campaigns.

In essence, let's view brand metrics as a dynamic force guiding us at every stage of our projects, rather than just as an endpoint evaluation.

Join one of the most award-winning brand studios in the world to learn how to harness brand metrics for continuous improvement and success in branded content campaigns.

What you can expect from this webinar

  • Learn how Seznam Brand Studio use measurement dynamically to improve on active campaigns
  • Get the do’s and don’ts when deciding on goals and KPIs
  • A deep dive into an award-winning native advertising project

Meet the speakers

We promise that you will be in great company

Expert

Person

Andy Sitta

Founder at elev/\te by /\ndy

Andy is a distinguished leader in native advertising and branded content, currently leveraging his extensive expertise through a hands-on consultancy. He collaborates with media houses, brands, and individuals to unlock their full potential, driven by a mission to demonstrate that advertising can be both effective and genuinely engaging without being intrusive. As the founder of Seznam Brand Studio, Andy built one of the world’s most awarded brand studios and earned the title of Native Advertising Marketer of the Year in 2023. His career began with marketing studies in the UK and Australia, followed by valuable experience in a London agency. This international background provided him with a unique perspective and a strong creative foundation, which has informed his strategic approach throughout his professional journey. Andy’s work reflects a blend of innovation, strategic insight, and a genuine passion for elevating industry standards and helping others succeed.

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