Upcoming webinar

Learn how to measure the success of native advertising

With Andy Sitta, Head of Seznam Brand Studio and Native Advertising Marketer of the Year 2023.
CET

Measuring the success of your campaigns

Measuring campaign results is one of the most challenging parts of our work. The trick is to treat it as a dynamic force.

Creating exceptional content is just the beginning.

Native advertising teams must also substantiate its effectiveness, not just from the audience's perspective but also for brands.

One effective and popular method is through brand lift analysis. However, merely reporting results at the campaign's conclusion misses the essence of measuring success.

So what to do?

The way Seznam Brand Studio gauge s success significantly impacts campaign goal-setting, creative concept development, benchmark establishment, and the ongoing optimization of campaigns.

In essence, let's view brand metrics as a dynamic force guiding us at every stage of our projects, rather than just as an endpoint evaluation.

Join one of the most award-winning brand studios in the world to learn how to harness brand metrics for continuous improvement and success in branded content campaigns.

What you can expect from this webinar

  • Learn how Seznam Brand Studio use measurement dynamically to improve on active campaigns
  • Get the do’s and don’ts when deciding on goals and KPIs
  • A deep dive into an award-winning native advertising project

Meet the speakers

We promise that you will be in great company

Expert

Person

Andy Sitta

Founder @ elev/\te by /\ndy (Former Head of Seznam Brand Studio)

Andy studied marketing in the UK and Australia and gained hands-on experience working in an agency environment in London. Today, he’s making waves in the world of native advertising and branded content. As the founder of Seznam Brand Studio, he built one of the most awarded brand studios in the world. In 2023, he was named Native Advertising Marketer of the Year.

Andy’s mission is to prove that advertising can be done in a way that doesn’t annoy people — and still truly works. He now runs a hands-on consultancy, where he leverages his experience, creativity, and drive to help media houses, brands, and individuals level up by unlocking their full potential.

Host

Person

Jesper Laursen

Founder and CEO of the Native Advertising Institute

In addition to founding the Native Advertising Institute, Jesper Laursen is the CEO of Brand Movers and Media Movers. The companies work with content marketing and journalism, respectively.

Jesper, a passionate content marketing and native advertising entrepreneur and speaker, believes that native advertising done right holds great potential for getting your message across to the right people, at the right time and in the right manner.

His company Brand Movers publishes the largest magazine in Northern Europe on the subject called Content Marketing Magazine and works with various brands and media on native advertising projects.

Co-host

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