Upcoming webinar

The Accessibility Advantage: How Tech Is Helping Publishers Scale Branded Content/Increase Revenue

- CET

The Accessibility Advantage: How Tech Is Helping Publishers Scale Branded Content and Increase Revenue

In our first session 'Addressing the 5 Major Barriers of Branded Content That We Must Overcome To Make It A Leading Ad Channel', we unpacked the five major barriers holding branded content back from becoming a leading ad channel. 

In this session, we go a step further.


This follow-up session is built for publishers ready to take action, showcasing how tech and digitisation can simplify how advertisers explore, buy, implement, and measure branded content. Through actionable strategies, tools, and real-world examples, we’ll show how publishers are reducing friction, increasing repeat investment, and reclaiming revenue from big tech.
 

What You'll Learn

  • Practical examples of how publishers are using tech to remove friction across the campaign lifecycle
  • Smart ways to simplify branded content for advertisers with digitised workflows
  • Proven tactics to scale faster and compete with the ease of performance and programmatic channels
     

Who Should Attend


This webinar is tailored for:

  • Commercial, content, and operations leaders and executives who want to modernise their branded content offering, implement scalable systems, and attract more advertiser demand. Ideal for publishers looking to shift from one-off campaigns to sustainable growth.
     

Meet the speakers

We promise that you will be in great company

Expert

Person

Luke Spano

CEO at Avid Collective (AUS)

Luke Spano is the Founder & CEO at Avid Collective, Australia's home of branded content. Avid Collective has emerged as a prominent player in the advertising and publishing industry under Luke’s leadership. The business has seen exponential growth since its inception in 2021, on the back of developing a highly powerful solution to a complex problem - connecting over 140 digital publishers with hundreds of advertisers through its proprietary platform. 

Avid has since evolved further, introducing Avid PubSuite, a purpose-built SaaS platform, designed to help publishers simplify workflows, enhance advertiser experience, and maximise revenue from branded content. 

Luke has a set of valuable skills and interests including strategic planning, product design, business development, marketing strategy, and business process improvement.

Host

Person

Stine Holmgaard

Chief Growth Officer & Partner at Native Advertising Institute

Stine is the Chief Growth Officer at Native Advertising Institute. She recently returned to NAI after 4 years away. Previously, she has been NAI's Chief Operating Officer running the Native Advertising Days Conference and building and running the Native Advertising Awards Program.

Before her return to NAI, Stine headed up marketing for Solita A/S. Solita is one of the fastest-growing next-gen data consultancies in the Nordics with a rather advanced in-house team of tech-savvy marketers and is present in 8 markets.
Stine is first and foremost a firm believer in data-driven marketing fueled by content marketing, and she believes in running a well-oiled marketing machine by creating interest and excitement through inspiring, relatable, and relevant content designed to attract, engage, and delight external and internal stakeholders. She sees native advertising as a valuable means to increase the chances of presenting GREAT content and important messages to good people in their preferred channels.

Sign-up for the webinar now

Fill in the blanks and you are good to go