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Most advertising is forgotten within seconds. But some campaigns manage to do the opposite — they spark conversations, go viral, and even change how audiences think about a brand. The native advertising examples on this list did exactly that.
One features a mud-covered car parked outside a Prada store, another uses a golden retriever to teach B2B marketers about advertising, and one helped turn a song into a #1 billboard hit.
In this article, we’ve collected 6 of the best and most creative native advertising examples to inspire you in 2026. Each native ad example shows how brands and publishers are pushing the format in unexpected directions — from documentary-style storytelling to interactive video and culturally driven campaigns.
Missed our list of the best native advertising examples from 2025? Check them out here.
6 Best Native Advertising Examples 2026 [clickable table of contents]
- Native Advertising Example 1: “The Road to Joy is Simple” – by Seznam Brand Studio & OMD Czech for Dacia
- Native Advertising Example 2: “For Pussies Only” – by &C the Brandstudio for Chilly
- Native Advertising Example 3: “Another Ball Game” – by Schibsted Partnerstudio NO for the Norwegian Directorate of Health
- Native Advertising Example 4: “Reinventing the Fortune 500” – by Fortune Brand Studio for Fortune & Accenture
- Native Advertising Example 5: “¡Suerte! Shot on iPhone” – by TBWA\Media Arts Lab for Apple
- Native Advertising Example 6: “An Advertising Tail” – by Insider Studios for Amazon Ads
Native Advertising Example 1: “The Road to Joy is Simple” – by Seznam Brand Studio & OMD Czech for Dacia
This native advertising example demonstrates how a strong creative insight combined with bold, real-world activation can shift brand perception and generate significant organic attention.
Car brand Dacia had long held a mixed reputation in the Czech Republic. While popular in rural areas for its affordability and practicality, urban consumers commonly perceived the brand as low-quality or uninspiring.
To challenge this perception, Dacia partnered with Czech automotive media platform Garaz.cz to promote the launch of their new Dacia Duster. The campaign aimed to reposition the vehicle as a practical yet appealing choice for urban professionals by highlighting its updated design, eco-conscious materials, and relevance to modern lifestyles.
Strategy
The native ad campaign was built around a simple insight: true luxury is not expensive possessions, but meaningful experiences. Instead of focusing only on product features, the campaign encouraged readers to rediscover nearby nature and enjoy simple road trips outside major cities.
A native article titled “Finally, a Stress-Free Trip” presented curated day trips and weekend routes near Prague, Brno, and Ostrava. Each destination was personally visited and photographed using the new Dacia Duster, and readers could access the routes through the Mapy.cz navigation app.
New to the world of native ads? Check out our ultimate guide to native advertising.
Creative execution
To generate attention beyond the article, the campaign included a bold guerrilla stunt in Prague’s luxury shopping district.
A brand-new Dacia Duster covered entirely in mud was placed in front of the Prada store on Pařížská Street—one of the most exclusive streets in the city. The car featured the campaign slogan “The Road to Joy Is Simple.”
The striking contrast between the rugged off-road vehicle and the luxury surroundings immediately captured attention. The stunt was documented and turned into a native article on Garaz.cz, helping the campaign achieve significant organic reach.
Results
The article became the most-read automotive article of the year in the Czech Republic, generating more than 770,000 views without paid promotion. Searches for “Dacia Duster 2024” increased by 123%, and declared interest in test-driving the new model doubled during the campaign period. The stunt also sparked organic sharing across social media and additional coverage from other media outlets.
Award recognition
This native ad example also gained industry recognition. The collaboration between Dacia, Seznam Brand Studio, and OMD Czech won Gold at the Native Advertising Awards 2025 in the category “Best Strategy.”
Native Advertising Example 2: “For Pussies Only” – by &C the Brandstudio for Chilly
This native advertising example shows how brands can break taboos and revive stagnant product categories through bold storytelling and social-first content. The intimate hygiene category in the Netherlands had been declining for years, with brands—including Chilly—struggling to connect with younger female consumers. Despite widespread intimate health issues, the category remained stagnant, with most campaigns relying on traditional TV and out-of-home media.
To change this, Chilly partnered with &C the Brandstudio to reposition the brand as modern, relatable, and culturally relevant for Dutch women aged 18–34. The goal was to increase brand awareness, drive product trials, and ultimately promote Chilly’s hero product: the wash emulsion.
Strategy
Although 80% of Dutch women experience vaginal health issues, conversations around intimate care remain taboo. Cultural attitudes often reinforce the idea that intimate hygiene products are unnecessary. The campaign aimed to normalise these conversations by bringing private discussions between friends into the public space through podcasts, social media content, and influencer storytelling.
Creative execution
The native ad campaign, titled “For Pussies Only,” launched with the podcast and social video series “Kletsen over Ketsen” (“Chatting about Shagging”), hosted by influencer Dzifa. In each episode, Dzifa interviewed well-known Dutch influencers about intimacy, relationships, and personal experiences. Clips from the podcast were distributed across TikTok, Instagram Reels, and influencer channels, quickly generating engagement and conversation.
Additional content included street interviews, myth-busting posts, and the viral “Poesiealbum” (“Pussy Album”), a playful digital collection of pet names for intimate areas that expanded the campaign’s reach across social media.
Results
The campaign delivered strong commercial and engagement results:
- Category growth: +8.5%
- Chilly brand growth: +23.2%
- Market share increase: from 17.4% to 20.2%
- Total Chilly sales increase: +19.4%
- 90,000 views on advertorials
- 666,000+ views on META videos
- 1,080,000 TikTok views
- 2,000,000+ social impressions
Award recognition
This native ad example was recognised internationally, winning Gold at the Native Advertising Awards 2025 in the category “Most Effective Campaign.”
Native Advertising Example 3: “Another Ball Game” – by Schibsted Partnerstudio NO for the Norwegian Directorate of Health
This native advertising example shows how storytelling and entertainment can be used to inspire real behavioural change—even in public health campaigns. The Norwegian Directorate of Health wanted to encourage people to take greater control of their health and adopt more sustainable lifestyle habits. However, traditional public health messaging can struggle to engage audiences, especially when it feels prescriptive or authoritative.
To connect with viewers in a more relatable way, they launched “Another Ball Game,” a documentary-style reality series produced for VGTV. The series followed real individuals making small but meaningful lifestyle changes, focusing on authenticity, emotional storytelling, and realistic progress.
Strategy
Research showed that many Norwegians want to improve their health but struggle with motivation, time, and skepticism toward traditional health campaigns. Instead of a typical educational approach, the team adopted an entertainment-first strategy. The series featured participants documenting their journeys through video diaries, allowing audiences to follow relatable stories of gradual lifestyle improvements.
The content was distributed through VGTV and VG.no, two of Norway’s most trusted digital platforms, supported by social media promotion and editorial coverage.
Creative execution
“Another Ball Game” reimagined the traditional weight-loss show by focusing on personal motivation and sustainable change rather than extreme transformations. Participants recorded their own experiences using a video diary format, creating a highly authentic viewing experience.
The series combined emotional storytelling with a warm tone and light humor to maintain engagement. Short video clips were also shared on VG’s Snapchat channel, while editorial articles on VG.no expanded on participants’ stories and helped drive additional reach.
Results
The campaign delivered strong engagement and viewer impact:
- 175,000 total views, comparable to established Norwegian TV productions
- Average viewing time: 3 minutes 57 seconds
- 43% of viewers found the series inspiring (vs. 21% benchmark)
- 62% considered the content trustworthy (vs. 37% benchmark)
- 4 in 10 viewers reported considering lifestyle changes after watching the series.
Award recognition
This native ad example received industry recognition, winning Gold at the Native Advertising Awards 2025 in the category “Best Data-Driven Campaign”.
Native Advertising Example 4: “Reinventing the Fortune 500” – by Fortune Brand Studio for Fortune & Accenture
This native advertising example shows how B2B storytelling and documentary-style content can bring complex technology innovations to life for senior decision-makers.
To celebrate the 70th anniversary of the Fortune 500, Fortune partnered with Accenture to showcase a groundbreaking collaboration: the creation of a proprietary large language model (LLM) built on decades of Fortune data and journalism.
To tell this story, Fortune Brand Studio produced a 10-minute documentary-style brand film featuring interviews with senior leaders from both organisations, including David Droga (CEO, Accenture Song), Jill Kramer (CMO, Accenture), Anastasia Nyrkovskaya (CEO, Fortune), and Alyson Shontell (Editor-in-Chief, Fortune). The film also highlighted the work of the 60-person team behind the AI-powered innovation.
Explore 10 of the best sponsored video series examples from 2025.
Strategy
The campaign targeted a global audience of C-suite executives, business leaders, and technology decision-makers.
Fortune and Accenture used the milestone anniversary of the Fortune 500 to reimagine the list using generative AI. The proprietary LLM allows users to interact with decades of Fortune 500 data through natural language queries, unlocking new insights into corporate performance and business history.
Fortune Brand Studio led the campaign from concept to launch, coordinating production across New York and London and managing interviews with more than 20 senior executives.
Creative execution
At the centre of the native ad campaign was a documentary-style brand film capturing the collaboration behind the AI-powered transformation of the Fortune 500. The film combined executive interviews, behind-the-scenes footage, and storytelling around innovation and digital transformation. A dedicated content hub on Fortune.com extended the experience, allowing audiences to explore the story and interact with related content.
Short-form trailers were distributed across LinkedIn, Facebook, X, and YouTube to drive traffic to the full-length film, while coordinated PR announcements and organic promotion across Fortune and Accenture channels amplified the campaign.
Results
The campaign exceeded all performance benchmarks:
- 4.1 million impressions
- 18,000+ landing page views
- Average scroll depth: 92.9%, far above Fortune’s benchmark range
- The campaign attracted viewers from 2,200 unique business domains, including decision-makers from large global enterprises
- 20% of the audience came from companies with more than 10,000 employees, and 42% held management roles, including 7% C-suite executives
Award recognition
This native ad example received Gold at the Native Advertising Awards 2025 in the category “Best B2B Campaign.”
Native Advertising Example 5: “¡Suerte! Shot on iPhone” – by TBWA\Media Arts Lab for Apple
This native advertising example shows how brands can use cultural storytelling and entertainment to connect with younger audiences across borders. Apple wanted to strengthen its cultural relevance and increase iPhone purchase consideration among Gen Z audiences in Mexico and Hispanic communities in the United States. Research showed that brand affinity within these groups had room to grow.
To address this, Apple reimagined its iconic “Shot on iPhone” platform through the lens of Música Mexicana, one of the fastest-growing cultural movements among Gen Z. Music became the bridge connecting Mexican and U.S. Hispanic audiences, allowing Apple to deliver a culturally authentic campaign.
Strategy
The campaign aimed to modernize the visual storytelling of Música Mexicana while showcasing the filmmaking capabilities of the iPhone 15 Pro. Apple partnered with Mexican-American directing duo Cliqua to create a cinematic story that blended music, cultural symbolism, and modern filmmaking.
By aligning the campaign with a rising cultural movement, Apple positioned the iPhone as a creative tool for the next generation of storytellers.
Creative execution
The centerpiece of the campaign was “¡Suerte!”, a 13-minute short film shot entirely on the iPhone 15 Pro. The story follows a young Mexican-American musician traveling to Mexico in search of inspiration for his next song. Along the way, he encounters surreal characters inspired by the traditional Mexican game Lotería, who guide him on a journey of cultural rediscovery.
The film featured rising Latin music star Iván Cornejo, alongside María Zardoya and Eden Muñoz, bringing authenticity and strong fan engagement to the campaign.
Results
The campaign became a cultural phenomenon, with:
- 79.4 million views across platforms
- 2.4 million hours of watch time
- One of Apple’s top three most-watched YouTube videos of 2024
- The film also propelled the song “Intercambio Injusto” to viral status, helping Iván Cornejo’s album reach #1 on Billboard’s Top Latin chart.
- Brand perception also improved significantly. The number of people agreeing that “Apple understands my culture or heritage” increased by 65% in Mexico and 89% among U.S. Hispanics
- Purchase consideration for iPhone rose 67% in Mexico and 121% among U.S. Hispanics.
Award recognition
This native ad example received Gold at the Native Advertising Awards 2025 in the category “Most Creative Campaign".
Native Advertising Example 6: “An Advertising Tail” – by Insider Studios for Amazon Ads
This native advertising example demonstrates how creative storytelling and interactive video can transform complex B2B marketing messages into engaging content. Amazon Ads wanted to increase awareness of its upper-funnel advertising capabilities, particularly among marketers who do not sell directly on Amazon.com.
The goal was to educate B2B audiences about the breadth of Amazon’s advertising ecosystem while also improving brand favourability and consideration. To achieve this, Insider Studios, the creative arm of Business Insider, developed a campaign designed to disrupt the routine of B2B marketers with an interactive and entertaining experience.
Strategy
Using proprietary Business Insider audience data, the team discovered that the target audience—senior marketing decision-makers—had a strong affinity for pets, with nearly half of readers reporting they owned a dog. This insight inspired the campaign’s creative direction: an interactive video story led by a dog.
The format allowed viewers to explore Amazon Ads’ presence across everyday consumer experiences while learning about its full-funnel advertising solutions. The campaign was hosted on a custom interactive page on BusinessInsider.com and amplified through Business Insider’s editorial and social distribution network.
Creative execution
At the center of the campaign was Tucker, a Golden Retriever starring in the interactive video “An Advertising Tail.” The video followed Tucker through a day in his life, allowing viewers to choose different story paths—whether Tucker went for a walk, ran errands, or relaxed at home.
Each decision revealed different Amazon Ads touchpoints integrated into everyday moments.
Interactive hotspots within the video allowed users to explore Amazon’s advertising solutions in more detail, blending entertainment, gamification, and education into a single experience.
Results
The campaign delivered strong engagement and brand impact:
- 165,000+ page views
- 5,300+ hotspot clicks
- Average watch time: 3 minutes
- 1.1 million Instagram views with CTR 20% above benchmark
- 8 million impressions from video cutdown units
- Top-performing unit achieved 170% higher CTR than benchmark
- +23-point lift in brand awareness
- +12-point lift in brand favourability
- +17-point lift in recommendation intent
Award recognition
This native ad example won Gold at the Native Advertising Awards 2025 in the category “Best Use of Video.”
