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Abu Dhabi Unwrapped: A Sonic Travel Guide

Campaign - A Sonic Travel Guide

Goals and objectives

Goal:
In the midst of an extremely competitive landscape, following the relaxation of travel restrictions. The goal was to raise awareness of Abu Dhabi’s key destination pillars and distinguish from competitor destinations.

Overall podcast objectives:

  1. Grab audience's attention through storytelling
  2. Connect with audiences through authentic voices
  3. Drive consideration through soundscapes for an immersive and deeply engaging experience

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