What 'Building Connections' Teaches Us About Leveraging Infrastructure for Tourism Growth

Building Connections

Goals and objectives

Campaign Period: November 2018 to March 2019

With the Hong Kong-Zhuhai-Macau Bridge and the High Speed Rail completed in late 2018, the two new infrastructure projects play an important role in developing the Belt-and-Road Initiative and contribute to Hong Kong's economy — particularly through tourism.

The objective of the media co-op content campaign was to ride on the launch of these major works to build awareness of them as well as to increase, improve and positively impact travel to Hong Kong from around the world.

In a single campaign, the challenge was to find the perfect format and angle of storytelling for seemingly abstruse subject matters — Hong Kong’s two mega infrastructure projects — and make it informational and appealing to both business and leisure travellers internationally.

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