Why 'Fast Forward' is a Game-Changer in Engaging Audiences About Energy Innovations

Fast Forward

Goals and objectives

How do you make the future? You experiment, innovate, explore, observe and never say never. CNN International Commercial and Great Big Story partnered with Shell for a new video series, Fast Forward, celebrating innovators of the hyper-industrial age.

The five-film series aligns with Shell’s global #makethefuture campaign focusing on movement and innovation in the sustainable energy sector.

The dynamic video series – consisting of four editorial micro-documentaries and one branded content film – was designed to give energy-engaged viewers a behind-the-scenes look at new inventions, enabling them to learn more about what led to their creation, and helping them to discover how these innovations are changing the world and moving us forward towards a more energy efficient world. 

Great Big Story’s unparalleled storytelling, their young, curious and influential fans, combined with the creative expertise of CNN’s brand studio, Create, and the power of CNN’s data and advanced targeting delivered exciting, insightful content about technology and energy to an energy-engaged audience.