Goals and objectives
The campaign, developed for Hrvatski Telekom d.d., aimed to raise awareness around voluntary retirement savings by emphasizing their long-term benefits, simplicity, and profitability.
Recognizing that financial planning is often perceived as complex and intimidating, the campaign sought to demystify the process and inspire individuals to take proactive steps toward securing their financial future.
Through a mix of educational content, infographics, videos, and real-life examples, the campaign made retirement savings more approachable. It broke down financial terminology and illustrated how small, consistent investments can grow over time. Key messages included the benefits of tax incentives, compound interest, and the importance of early planning. The campaign used relatable scenarios to help audiences visualize the long-term impact of their financial decisions, positioning voluntary retirement savings as an empowering and rewarding tool for financial independence.
Ultimately, the campaign aimed to shift public perception by building confidence and encouraging individuals to take ownership of their financial well-being.
Surprising Insights
No surprising insights were explicitly reported for this campaign.