K-Supermarket is part of Kesko group and one of the biggest merchant driven grocery chains in Finland. It´s well known by its merchants who have the freedom to build the store and its range to meet their own and their customers preferences.
K-Supermarket's brand promise is a "Better than usual grocery store", and this message was intended to be conveyed to consumers by taking advantage of a unique brand entertainment program and multi-channel media palette.
The goal of K-Supermarket´s own brand entertainment program was to open up in a versatile, profound and genuine way why K-Supermarket is a "Better than usual grocery store". The aim of the program was to tell about the competitive advantages of K-Supermarket: inspiration, responsibility and customer orientation. What is happening behind the scenes of K-Supermarket retailers? What it takes to run your own business? How emotionally merchants feel about their own work and serving their customers in the best possible way?