Goals and objectives
The primary objective of the campaign was to raise awareness about the increasingly common issues of dry and tired eyes, while educating the public on simple, everyday strategies to protect and maintain eye health.
In an era where prolonged screen time is a daily norm—whether through computers, smartphones, or tablets—digital eye strain has become a widespread concern. This campaign aimed to empower individuals with practical, expert-backed advice to alleviate discomfort and prevent long-term vision problems.
A central focus was placed on proper eye hydration, emphasizing the importance of regular blinking, maintaining adequate moisture, and using protective measures to counteract screen exposure, air conditioning, pollution, and other environmental irritants. By offering accessible, science-based solutions such as taking screen breaks, using eye drops, adjusting lighting, and adopting a balanced diet, the campaign positioned itself as a trusted resource for improving daily eye care habits. Ultimately, it sought to elevate the importance of vision protection as a key component of overall wellness.
Surprising Insights
No specific surprising insights were documented for this campaign.