Goals and objectives
The primary objective of the campaign was to forge a meaningful connection between Antique pralines—a premium confectionery product created through the collaboration of two renowned Croatian brands—and a broader cultural narrative. The goal was to elevate the pralines beyond their culinary appeal by positioning them as symbols of heritage, tradition, and timeless craftsmanship.
By drawing parallels between antiques and the pralines, the campaign emphasized the notion that true quality and artistry transcend time. Antique pralines were presented not merely as a luxury treat, but as cultural artifacts that encapsulate historical elegance and artisanal excellence. The campaign aimed to build a strong emotional bond with consumers, encouraging them to appreciate not only the taste but also the legacy and craftsmanship embodied in each praline.
Surprising Insights
While no specific surprising insights were explicitly recorded, the campaign's overwhelming success across all KPIs suggests that the integration of cultural storytelling and emotional resonance may be more impactful than traditional promotional strategies, especially for premium products with artisanal value.