The podcast is a tribute to all the professionals out there working hard to raise the bar for native advertising. We’d love to help publishers worldwide find answers to organisational, strategical and tactical challenges related to native advertising and help them build a native advertising powerhouse. In order to do so, giving industry professionals a voice and letting them share their personal experiences could ultimately help us all become better marketers.
The episodes are usually 30-60 min long. Just long enough to enjoy it during your daily commute, while you cook, are on the treadmill or taking your dog for a walk (that’s if you have a dog, cook or like exercises).
The show includes:
Please note: Detailed show notes are published as a blog on the NAI blog shortly after the podcast goes live. You can view the entire list of show notes below.
You can also subscribe to a dedicated email list that will notify you, once a new episode is released.
The Native Advertising Powerhouse is hosted by Jesper Laursen, Founder, and CEO of the Native Advertising Institute.
Jesper Laursen takes questions on the show occasionally. If you’d like your question answered, you can tag it on Twitter using #NativeAdPowerhouse or write us at firstname.lastname@example.org
Jesper would love you to review the show. Go to iTunes and let’s make that happen.
With Adrian Michaels, Director of FirstWord Media
How do you as a brand implement newsroom mentality and rigour as a brand? Do journalism and branded content not differ at all? And how do you, as a native ad studio or agency, sit down with brands to find the good, real stories to tell?
With Joanna Carrigan, Head Branded Content at News UK
How do you build branded content revenues? How do you price yourself accordingly? And what will it help you as a content studio to do things more simple – and doing those simple things brilliantly?
With Mary Gail Pezzimenti, VP of Content at CBS Interactive
In this episode, we welcome Mary Gail Pezzimenti, VP of Content at CBS Interactive, who shares her thoughts and experiences from being in the branded content game for over a decade.
With Juliane Sydow, Director of Axel Springer Brand Studio
How does a brand studio successfully work with native advertising across multiple brands within a publisher? What are the benefits and challenges of having such a setup? And how do you position yourself in a growing native advertising market as a brand studio?
With Carla Johnson, world-renowned storyteller, author, keynote speaker and Principal at Type A Communications.
How do you become just as successful as the big native ad studios such as T Brand Studio and Atlantic Re:think? How can you become more innovative and creative? And what does the mystical term ‘Brand Detachment Disorder’ have to do with anything?
With David Landes, Content Director at Tale Content Creators
Should you as a brand aim for channel-neutrality or what some call ‘true native’? What are the pros and cons of working with brand studios versus content agencies? And how is going from the publishers’ side to the agency side?
With Anna Arvidsson, Head of Bonnier News Brand Studio
How do you as a brand studio deliver native advertising to several publications? How should you collaborate with media agencies? And how has Bonnier News Brand Studio succeeded with having a place at the news desk?
With Tim Clark, VP, Head of Native Advertising at SAP
How did SAP, the big multi-national software company, get into native advertising? What is the goal for using native advertising and how do they measure success? And which other projects do they work on besides doing native advertising with Forbes?
With Melanie Deziel, Branded Content Consultant and Founder of StoryFuel
How do you make brands understand that they need to let go and keep out of the storyline?
What can you do to make sure no one steals your idea?
Which role do creatives play in the sales process and what is the best advice for selling native advertising?
How do you succeed in getting a great relationship with your brand clients and create value for both the audience and the advertiser?
What is the importance of setting guidelines and boundaries?
And which role do salespeople have in the process?
How do you start op a studio from scratch?
Who do you hire and how do you handle it when your team starts to grow?
And how much should native advertising mimic the design of your editorial content?