Goals and objectives
Financial literacy has been highlighted as one of the most important life skills to master in 2023 and years to come. Being financially independent became essential because of inflation and uncertain times ahead of us.
The Association of Companies for the Management of Pension Funds and Pension Insurance Companies (UMFO) approached us as a client. Their research in collaboration with the Faculty of Economics in Zagreb showed that Croatian students have a different level of general financial literacy. Those differences are especially low in the younger generation.
Our general goal was to use the research as a base for the campaign that would offer a structured financial education platform with relatable financial content written in simple and easy-to-understand language.
The main goal was to educate the younger population (students) and help them prepare for life and a competitive labor market.