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How Belo Beauty EX(tra) campaign successfully leveraged TikTok for brand awareness and sales

Belo

Goals and objectives

Truly, Belo is a standard of beauty in the Philipines, led by one of the country’s beauty gurus - Dra. Vicki Belo, founder of Belo Medical.

It has been a byword that when you are beautiful you must be A Belo beauty or synonymous with Belofied, in the vernacular - gandang Belo or to her famous tagline - only Belo touches my skin. But beyond this standard, it is known to many that Dr. Belo with her daughter Cristalle, advocate for making every single Filipino to be beautiful. An ultimate dream for many common Filipinos who belong to the lower socio-economic class of the population. 

This segment of the Filipinos remains to be aspirational for a beauty standard that they widely see on celebrities on TV or digistars on social media. Thus, Belo Essentials a product line that caters to these segments were born more than 2 decades ago. A thrust of this brand is to make beauty essentials extra affordable to a segment who exert extra effort in making themselves be extra beautiful in the most convenient way that they can afford.

Knowing this, the brand initiates to look for a platform that will provide that extra means to drive reach to their audience segment that showcases the potential of Filipinos on the sidelines, Filipinos who are behind the scenes but when given that extra moment and venue can be an extraordinary self-beauty. 

Tiktok x Belo collaborated to achieve that goal to create extra ways to be Belo Beautified.

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