Goals and objectives
Building on the brand awareness and visual identity established in the 2022 and 2023 campaigns, the 2024 initiative aimed to showcase Türkiye’s rich cultural heritage, natural beauty, and historical landmarks to a sophisticated global travel audience. The primary objective was to maximize international reach and elevate awareness of Türkiye as a premier travel destination.
Surprising Insights
The United States emerged as the top-performing market in terms of click-through rates and engagement across all creative formats. This strong performance exceeded historical benchmarks and highlighted the U.S. as a key growth market for future campaigns, suggesting an opportunity to increase investment and focus in this region.