Why Building a Business Ecosystem During a Crisis Can Pave the Way for Unprecedented Growth

Lock Down? Stand Up!

Goals and objectives

De Tijd (The Time) and L’Echo are Belgium’s leading business newspapers with 602.000 daily contacts, 75,6% of our subscribers own their own businesses. We reach 2 out of 3 C-level Belgian decision-makers in companies, Moreover, our readers represent 39% of Belgium’s wealth.
This means our role is not only to provide entrepreneurs and decision-makers with high-quality business and political news to help them in their policymaking. We also see it as our mission to act as a thought leader and facilitator within the Belgian business community. For example: for the last 3 years, we have been organizing, together with the prestigious Vlerick Business School, ‘Take the Lead’, a certified postgraduate degree for 200 managers on the topic of digitalizing their businesses or organizations.
So when in March 2020 Covid-19 put the country in lockdown, closing many businesses, stores and services, we thought public morale and creativity could do with a serious boost. We launched Lockdown? Standup!, a B2B content platform for businesses wanting to help other businesses, entrepreneurs or organisations by offering their expertise, knowhow or time for free.

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