What can a three-course meal teach us about luxury brand storytelling?In this episode of Branded Content That Works, Stine Holmgaard talks with Justin Cross of Studio at People Inc. about a Lexus campaign that connected culinary experiences with automotive luxury.Justin shares how trust in a long-running partnership made room for bold creative, and how a three-course framework shaped the campaign across video, social, events, print, and more.
Keywords: Branded content, luxury marketing, culinary storytelling, Lexus campaign, creative partnerships, multichannel campaigns
Appendix:
Lexus Campaign: https://www.foodandwine.com/featured/premium/a-tale-in-three-courses-lexus
