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How native advertising can literally save lives

In this webinar, Nora Vanderschrick, Head of Native, Creative & Strategy at DPG Media, takes us through an award-winning campaign that fused independent journalism and promotional content to champion a noble cause - the safety of cyclists. It had a profound impact not only on the audience and Belgian society, but also on the business and bottom line for both DPG Media and the client. 

What you can expect from this webinar:

  • Learn how to win a client with a project that actually does a greater good
  • See how DPG Media balanced the needs of the client with those of the Belgian public 
  • Get inspired by an extraordinarily creative multi-channel campaign