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How an immersive podcast successfully promoted Bacardi Martini to an affluent audience

Aperitivo

Goals and objectives

Aperitivo is a podcast that is not just about cocktails, but wants to bring the listener a complete auditory experience. 

This podcast is about enjoying life and sitting around the table with family and friends. Martini sits at the table as a silent visitor but does not host. As a result, the focus is on the story of the people. 

The objective of this podcast is to promote the premium brands of Bacardi-Martini creatively during well-defined periods throughout the year.