Goals and objectives
The main objective of the Bocuse d´Or branded entertainment and native advertising campaign was to advance and grow Finnish food culture. As Kesko is one of Finland's main food providers and grocery chains, hightened interest in cooking is always also their benefit.
The objective of the media campaign was to raise the awareness of the Bocuse d´Or competition especially among target audiences interested in food. The Bocuse d´Or is an international cooking competition highlighting the most advanced techniques, dishes and flavors that chefs from around the world showcase. The aim was to create hype around the competition itself and create a phenomenon similar to large sporting events that would be on the target group’s lips.