How a Real-Time Election Tracker Empowered Female Candidates in the 2018 Midterms

How Women Won the Midterms, Even When They Lost

Goals and objectives

The goal was to create a real-time election tracker that shows women running for seats during the 2018 mid-terms, and partner with a relevant organization to help build awareness. In a first-to-market execution, Atlantic Re:think concepted, designed, and executed a tracker that showed the status of all females running for office before, during, and after Election Day. We updated it in real-time throughout Election Day (and in the weeks that followed, until all results were in). We also created complementary content about the election to further bring the celebration of women in politics to life—an interview with She Should Run and a think piece about “What Real Politicians Can Learn from Claire Underwood.”