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How Steff Houlberg Leveraged Native Advertising to Boost Brand Perception and Purchase Intention During the 2022 Tour de France Grand Départ

Steff Houlberg
Goals and objectives

Make a creative native campaign from the huge cycling event “Le grand Depart in Copenhagen” from the Tour de France that can make a high involving impact on the low involving brand - Increase the positive attitude toward The Steff Houlberg Brand - Increase the interest in purchasing Steff Houlberg sausages